With the male personal care market estimated to be worth around $115 billion by 2028, men’s grooming is booming. But, per research by men’s personal care brand Dr. Squatch, men are foregoing a “down-there” routine while suffering from below-the-belt concerns such as hygiene (81%), sweating (73%) and odor (70%). In fact, a mere 33% are currently using some kind of private hygiene product. Dr. Squatch, whose logo is the Pacific Northwest’s emblematic Sasquatch, has just released a new men...